[DEE-trum SHOY-fell-eh]

 

professor
department of life sciences communication

affiliate appointments
communication technologies research cluster,
robert f. and jean e. holtz center for science and technology studies,
school of journalism & mass communication

wisconsin pi
nsf center for nanotechnology in society at arizona state university


education

b.a., johannes gutenberg-
universität mainz
publizistik (minors in
political science and business)

m.a., university of wisconsin
journalism & mass communication

ph.d., university of wisconsin
mass communication
(minor in political science)

contact information

Department of
Life Sciences Communication (map)
University of Wisconsin–Madison
309 Hiram Smith Hall
1545 Observatory Drive
Madison, WI 53706-1215

(v) 608.262.1614
(f) 608.265.3042

E-mail: scheufele@wisc.edu

education

b.a., johannes gutenberg-
universität mainz
publizistik (minors in
political science and business)

m.a., university of wisconsin
journalism & mass communication

ph.d., university of wisconsin
mass communication
(minor in political science)

 

dietram a. scheufele
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Dietram A. Scheufele is Professor of Life Sciences Communication at the University of Wisconsin, and co-leader of the Public Opinion and Values Research Team for the Center for Nanotechnology in Society at Arizona State University (CNS-ASU).

Prior to joining UW, he was a tenured faculty member at Cornell University. He has served as Director of Graduate Studies at both Cornell and Wisconsin, and teaches courses in Research and Strategy, Research Methods, Data Analysis, Public Opinion and the Life Sciences, Media and Politics, and Digital Democracy.

 

research:

Scheufele's research focuses on the intersection of media, politics and science, and has been supported by competitive research grants from the National Science Foundation, the U.S. Department of Agriculture, the Worldwide Universities Network, the University of Wisconsin Graduate School and other funding agencies. He also directs the Wisconsin research program of CNS-ASU.

Scheufele has published extensively in the areas of public opinion, political communication, and public attitudes toward new technologies, including nanotechnology, stem cell research, and GMOs. His work on Framing as a theory of media effects, for instance, is identified by Thomson Reuters Web of Science as the most frequently cited article in Journal of Communication in the last decade (see also Google Scholar). Some of Scheufele's other publications currently rank among the top-ten most cited articles in Political Communication, the International Journal of Public Opinion Research, Mass Communication & Society, the Harvard International Journal of Press/Politics, and Communication Research.

 

academic honors:

Scheufele's scholarship and teaching has been recognized with the Robert M. Worcester Award and the Naomi C. Turner Prize from the World Association for Public Opinion Research, the Young Scholar Award for outstanding early career research from the International Communication Association, the Young Faculty Teaching Excellence Award from the College of Agriculture and Life Sciences at Cornell University, the Vilas Associate Award from the University of Wisconsin, and various other research and teaching awards. He is also a past fellow of the Deutscher Akademischer Austauschdienst (DAAD).

 

service:

Scheufele is a member of the Nanotechnology Technical Advisory Group to the U.S. President's Council of Advisors on Science and Technology (PCAST) and the National Conference of Lawyers and Scientists (NCLS), a joint committee of the American Association for the Advancement of Science and the American Bar Association.

At Wisconsin, Scheufele serves on the steering committees of Wisconsin's Robert F. and Jean E. Holtz Center for Science and Technology Studies and the University of Wisconsin Survey Center.

He is also currently a member of the editorial boards of Communication Methods and Measures, Communication Studies, the International Journal of Public Opinion Research, Journal of Communication, and Mass Communication & Society.

Scheufele is past President of the Midwest Association for Public Opinion Research and former journal review editor for the International Journal of Public Opinion Research. In the past, he has served on committees and advisory boards for the National Academy of Engineering, the American Political Science Association, the International Communication Association, the Association for Education in Journalism & Mass Communication, and numerous other organizations.

 

consulting:

Scheufele's professional experience includes consulting work for firms, such as Fallon Worldwide and BD Biosciences, as well as numerous public-sector clients, including the National Center for Science Education, the Public Broadcasting System (PBS), and the World Bank.

He has also developed or conducted workshops on strategic communication for the World Health Organization (WHO), and on public opinion research for the Emirates Center for Strategic Study and Research (United Arab Emirates).


 

  

what's new:

october 21, 2008: INSITE talk, Madison, WI

october 18, 2008: Early-access copy of article on religiosity as a perceptual filter in opinion formation about nanotechnology with dominique brossard, eunkyung kim, and bruce lewenstein in public understanding of science.

october 17, 2008: Human Rights panel, Rutgers University, New Brunswick, NJ

september 24, 2008: Interview onConversations with Joy Cardin, Wisconsin Public Radio (Listen to the MP3 recording here)

september 23, 2008: Talk at World Stem Cell Summit, Madison, WI

september 23, 2008: Luncheon speaker at WIN/WTC Meeting (co-sponsored by UW and the WAA "UW for You" program), Madison, WI

september 19, 2008: Talk at NSF Workshop on Materials Science and Materials Engineering Education, Washington, DC

september 10, 2008: Talk at NNCCO Risk Communication workshop, Washington, DC

august 28, 2008: Talk at the NCSU Workshop on Communicating Health and Safety Risks on Emerging Technologies, Raleigh, NC

july 29, 2008: President's Colloquium talk on Understanding the Crisis in Science Literacy at the Botanical Society of America in Vancouver, BC

may 7, 2008: Early-access copy of new article on stem cell attitudes with Shirley Ho and Dominique Brossard posted on the web site of the International Journal of Public Opinion Research

april 22, 2008: New column with Elizabeth Corley on the science and ethics of good communication in Next Generation Pharmaceutical.

april 18, 2008: New column with Dominique Brossard on moral concerns about nanotechnology in AAAS Professional Ethics Report.

february 29, 2008: Talk at the 1st Annual Conference on Nanotechnology Law, Regulation and Policy in Washington, DC.

february 22, 2008: Talk at the Center for Nanotechnology in Society at the University of California-Santa Barbara.

(Listen to the podcast here or on CNS-UCSB on iTunes)

february 14-18, 2008: Talks on "Global attitudes about nanotechnology" and "Engaging religious audiences on emerging technologies" at the annual convention of the American Association for the Advancement of Science, Boston, MA.

(For media coverage of this story, see ABCnews.com. BusinessWeek, the Los Angeles Times, the Wall Street Journal, the Capital Times, Wired, Science Daily, and other reactions from the blogosphere.)

recent publications
and colums

Ho, S. S., Brossard, D., & Scheufele, D. A. (2008). Effects of value predispositions, mass media use, and knowledge on public attitudes toward embryonic stem cell research. International Journal of Public Opinion Research, 20(2), 171-192.

Scheufele, D. A., & Brossard, D. (2008). Nanotechnology as a moral issue? Religion and science in the U.S. [Cover article]. AAAS Professional Ethics Report, 21(1), 1-3.

Scheufele, D. A., & Corley, E. A. (2008). The science and ethics of good communication. Next Generation Pharmaceutical, 4(1), 66.

Scheufele, D. A. (2008). Framing theory. In W. Donsbach (Ed.), The international encyclopedia of communication (pp. 1862-1868). Malden, MA: Blackwell Publishing.

Scheufele, D. A. (2008). Media content and social networks. In W. Donsbach (Ed.), The international encyclopedia of communication (2836-2838). Malden, MA: Wiley-Blackwell..

Scheufele, D. A. & Nisbet, M. C. (2007). Framing. In L. L. Kaid & C. Holz-Bacha (Eds.), Encyclopedia of political communication — Volume 1 (254-257). Thousand Oaks, CA: Sage.

Ho, S., Brossard, D., & Scheufele, D. A. (2007). The Polls – Trends: Public reactions to global health threats and infectious diseases. Public Opinion Quarterly, 71(4), 671-692

nature

Scheufele, D. A., Corley, E. A., Dunwoody, S., Shih, T., Hillback, E., & Guston, D. (2007). Scientists worry about some risks more than the public. Nature Nanotechnology, 2(12), 732 - 734.

(For media coverage of this story, see the Daily Telegraph and The Times (UK), Die Welt and Frankfurter Allgemeine Zeitung (Germany), AFP (France), COSMOS magazine (Australia), SmallTimes, Christian Science Monitor, and Nanowerk (U.S.), and other sources at Google News.

See also posts and discussions at Slashdot.com, Framing Science and other blog reactions.)

sc

Nisbet, M. C., Scheufele, D. A. (2007). The future of public engagement [Cover article]. The Scientist, 28(10), 38-44.

ntoday

Scheufele, D. A. (2007). Nano does not have a marketing problem … yet. Nano Today, 2(5), 48.

donsbach

Scheufele, D. A. (2007). Spiral of silence theory. In W. Donsbach & M. Traugott (Eds.), Handbook of public opinion research (173-183). Thousand Oaks, CA: Sage Publishing.

Shaw, B., Scheufele, D. A., & Catalano, S. (2007). The role of presence awareness in organizational communication: An exploratory field experiment. Behaviour & Information Technology, 26(5), 377-384.

Dalrymple, K., & Scheufele, D. A. (2007). Finally informing the electorate? How the Internet got people thinking about presidential politics in 2004. The Harvard International Journal of Press/Politics, 12(3), 96-111.

(Listen to a RealAudio clip from Wisconsin Public Radio where Kajsa Dalrymple discusses findings from our study.)

Jacobson, C. A., Brown, T. L., & Scheufele, D. A. (2007). Gender-biased data in survey research regarding wildlife. Society & Natural Resources, 20(4), 373-377.

Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda-setting, and priming: The evolution of three media effects models. Journal of Communication, 57(1), 9-20.

(This is the introductory piece to a special issue of Journal of Communication on Framing, Priming, and Agenda-Setting, co-edited by David Tewksbury and myself.)

Scheufele, D. A., Kim, E., & Brossard, D. (2007). My friend’s enemy: How split-screen debate coverage influences evaluations of presidential debates. Communication Research, 34(1), 3-24.

brossard

Scheufele, D. A. (2007). Opinion climates, spirals of silence, and biotechnology: Public opinion as a heuristic for scientific decision making. In D. Brossard, J. Shanahan, and T. C. Nesbit (Eds.), The public, the media, and agricultural biotechnology (pp. 231-241). Cambridge, MA: CABI/Oxford University Press.

 

links to select talks, lectures
and interviews

Wisconsin Public Radio, Conversations with Joy Cardin - One-hour interview on Advertising in the 2008 Campaign - September 2008

(Listen to the MP3 recording here)

Center for Nanotechnology in Society at UCSB - Talk on Public opinion and media dynamics surrounding emerging technologies – Santa Barbara, CA – February 2008.


(Listen to the podcast here or on CNS-UCSB on iTunes)

2nd Annual Nanopolicy Conference, Center on Nanotechnology and Society / National Press Club – Talk on Scientists and the public: Discrepant views about nanotechnology – Washington, DC – November, 2007

pc
(Watch the RealVideo webcast here)

WILL AM 580 Illinois Public Radio - One-hour interview on Focus 580 with David Inge - Nanotechnology Research and Development - April, 2007

(Listen to the RealAudio recording here)

Illinois Institute of Technology, Center on Nanotechnology and Society - Panelist at symposium on Risky Business? Risk Perception & Nano Business - Chicago, IL - March, 2007

IIT talk
(Watch the RealVideo webcast here)

Wisconsin Public Radio, Conversations with Joy Cardin - One-hour interview on The Internet and Campaign 2008 - January 2007

(Listen to the MP3 recording here)

 

 

 

For more publications and related metrics, see scHolar, Google Scholar, Scirus, and ResearcherID.

For online and offline news coverage of some of the research listed here, see Google News and Google Blog Search.