john e. ross professor
department of life sciences communication
college of agricultural & life sciences
university of wisconsin
-madison

affiliate appointments
center for european studies; nelson institute for environmental studies; neuroscience & public policy program; robert f. and jean e. holtz center for science and technology studies


education
b.a. equiv., johannes gutenberg-
universität mainz
publizistik (nebenfächer:
politikwissenschaft, betriebswirtschaftslehre)

m.a., university of
wisconsin-madison
journalism & mass communication

ph.d., university of
wisconsin-madison
mass communications
(ph.d. minor in political science)

 

 

dietram a. scheufele


short bio

Dietram A. Scheufele [DEE-trum SHOY-full-uh] is the John E. Ross Professor in Science Communication at the University of Wisconsin, Madison, and Honorary Professor of Communication at the Dresden University of Technology (Germany). He serves as Co-PI of the Center for Nanotechnology in Society at Arizona State University, and currently also co-chairs the National Academies' Roundtable on Public Interfaces of the Life Sciences.

An elected fellow of the American Association for the Advancement of Science and the Wisconsin Academy of Sciences, Arts & Letters, Scheufele has been a tenured faculty member at Cornell University, a Shorenstein fellow at Harvard University, and a DAAD Visiting Professor at the Technische Universität Dresden. His consulting experience includes work for PBS, the World Health Organization, the World Bank, and other corporate and public sector clients in the U.S., Asia, Europe, and the Middle East.

 

research

Scheufele has published extensively in the areas of public opinion and public attitudes toward emerging technologies, including nanotechnology, synthetic biology, nuclear energy and bioenergy. His most recent research examines the role of social media and other emerging modes of communication in our society.

His work has been supported by multi-year grants from the National Science Foundation, the U.S. Department of Agriculture, the Department of Energy and other funding agencies, and is cited widely across disciplines.

His article on Framing as a theory of media effects, for instance, is identified by Thomson Reuters Web of Science as the most frequently cited article in Journal of Communication since 1999 and by Microsoft Academic Search as one of the 10 most cited articles ever in the communication discipline. Scheufele has also co-authored three of the top-10 most cited articles in Political Communication.

Scheufele is one of only two mass communication scholars to have won both early career awards in the discipline, the Young Scholar Award for outstanding early career research from the International Communication Association, and the Hillier Krieghbaum Under-40 Award for outstanding achievement in teaching, research and public service from the Association for Education in Journalism & Mass Communication.

Scheufele's scholarship and teaching has also been recognized with the Robert M. Worcester Award and the Naomi C. Turner Prize from the World Association for Public Opinion Research, the National Academy of Sciences' Kavli Fellowship, the Kellet Award from UW-Madison, the Pound Research Award from the College of Agricultural & Life Sciences at UW-Madison, the Young Faculty Teaching Excellence Award from the College of Agriculture and Life Sciences at Cornell University, and various other top-paper and teaching awards.

 

academic service

Scheufele is a former member of the Nanotechnology Technical Advisory Group to the U.S. President's Council of Advisors on Science and Technology, and past President of the Midwest Association for Public Opinion Research. He has co-chaired the National Conference of Lawyers and Scientists, a joint committee of the American Association for the Advancement of Science and the American Bar Association, and served on committees and advisory panels for numerous other organizations, including the American Association for the Advancement of Science, the National Academy of Engineering, the National Academy of Sciences, the American Political Science Association, the International Communication Association, and the Association for Education in Journalism & Mass Communication.

He is a member of the editorial boards of Communication Methods and Measures, Communication Research, Communication Studies, Human Communication Research, Journal of Communication, Mass Communication & Society, Political Communication, and Studies in Communication | Media.

At UW-Madison, Scheufele has chaired the CALS Equity and Diversity Committee and the the CALS Academic Affairs Visioning Committee, and has served on the University Committee, the Provost Search & Screen Committee, the University Committee on Honorary Degrees, the Social Studies Divisional Committee, the Provost Office’s Cluster/Interdisciplinary Advisory Committee, the CALS Strategic Planning Committee, and a number of other university and college-wide committees. He is currently also a member of the UW Survey Center Steering Committee, the UW-Madison Athletic Board and the Wisconsin Institutes for Discovery Town Center advisory board.

 

contact information

University of Wisconsin–Madison
309 Hiram Smith Hall (map)
1545 Observatory Drive
Madison, WI 53706-1215

(v) +1.608.262.1614
(f) +1.608.265.3042
E-mail: scheufele at wisc.edu

Google Plus: +dietram
Facebook: facebook.com/dietram
Twitter: @scheufele

 

office hours

During the academic year, click here to schedule an appointment through Google Calendar.

 

what's new

(Click here for current C.V.)

July 1, 2014: Conversation with National Geographic's Dan Vergano about the broader implications of Facebook's user experiments

June 26, 2014: New study with Timothy Fung et al. in Energy Policy on how ideology (re)shapes judgments about renewable energy

June 24, 2014: New study with Mike Cacciatore et al. in PS: Political Science on the origins of misinformation in politics

May 28, 2014: Talk on science-public interfaces at NAS Industrialization of Synthetic Biology workshop

May 25, 2014: New chapter with Amy Becker on political media effects in Casten Reinemann's edited volume on Political Communication

May 16, 2014: New online-first version of article in Science Communication with Leona Su et al. on real and perceived knowledge gaps in new media environments

May 15/16, 2014: Keynote on building better science-public interfaces, Research Council of Norway

April 30, 2014: New guest editorial in Materials Today with Sara Yeo et al. discussing the lack of attention to EHS and health in nanotech discussions on Twitter

April 17, 2014: Kellet Award from UW-Madison

April 10, 2014: Google+ online discussion with Union of Concerned Scientists on the future of societal debates about science in highly polarized political environments (invite here)

March 21, 2014: New Materials Today column with Sara Yeo et al. on the absence of environmental health and safety content from Twitter debates surrounding nanotechnology

February 15, 2014: Talk at annual AAAS meeting on new technologies, public trust, and deference toward scientific authority

February 1, 2014: Keynote talk at DGPuK/Universität Zürich conference on the changing nature of science communication

January 17, 2014: TEDx talk on why disagreement is a central part of (online) democracy

January 6, 2014: Online-first version of Energy Policy article with Sara Yeo et al. on U.S. public opinion on nuclear energy after Fukushima

 

recent publications
and columns

(PDFs available at ResearchGate)

Cacciatore, M. A., Yeo, S. K., Scheufele, D. A., Xenos, M., Choi, D-H., Brossard, D., Becker, A. B., & Corley, E. A. (2014). Misperceptions in polarized politics: The role of knowledge, religiosity, and media. PS: Political Science & Politics, 47(3), 654-661. doi: 10.1017/S1049096514000791

Kim, J., Yeo, S., Brossard, D., Scheufele, D. A., & Xenos, M. A. (2014). Disentangling the influence of value predispositions and risk/benefit perceptions on support for nanotechnology among the American public. Risk Analysis, 34(5), 789-980. doi: 10.1111/risa.12141

Cacciatore, M. A., Scheufele, D. A., & Corley, E. A. (2014). Another (methodological) look at knowledge gaps and the Internet’s potential for closing them. Public Understanding of Science, 23(4), 377-395. doi: 10.1177/0963662512447606

Anderson, A. A., Brossard, D., Scheufele, D. A., Xenos, M. A., & Ladwig, P. (2014). “The Nasty Effect:” Online incivility's effect on risk perceptions of emerging technologies. Journal of Computer-Mediated Communication, 19(3), 373-387. doi: 10.1111/jcc4.12009

Li, N., Anderson, A. A., Brossard, D., Scheufele, D. A., (2014). Channeling science information seekers' attention? A content analysis of top-ranked vs. lower-ranked sites in Google. Journal of Computer-Mediated Communication, 19(3), 562-575. doi: 10.1111/jcc4.12043

Becker, A. B., & Scheufele, D. A. (2014).  Media effects on political behavior. In C. Reinemann (Ed.), Handbooks of Communication - Volume 18: Political Communication(609-626). Berlin, Germany: de Gruyter.

Su, L. Y.-F., Cacciatore, M. A., Scheufele, D. A., Brossard, D., & Xenos, M. (2014). Inequalities in scientific understanding: Differentiating between factual and perceived knowledge gaps. Science Communication, 36(3), 352-378. doi: 10.1177/1075547014529093

Yeo, S. K., Xenos, M., Brossard, D., & Scheufele, D. A. (2014). Disconnected discourses. Materials Today, 17(2), 48-49. doi: 10.1016/j.mattod.2014.01.002

Yeo, S. K., Cacciatore, M. A., Brossard, D., Scheufele, D. A., Runge, K., Su, L. Y., Kim, J., Xenos, M. A., & Corley, E. A. (2014). Partisan amplification of risk: American perceptions of nuclear energy risk in the wake of the Fukushima Daiichi disaster. Energy Policy, 67, 727-736. doi: 10.1016/j.enpol.2013.11.061.

Fung, T., & Scheufele, D. A. (2014). Social norms, spirals of silence and framing theory: An argument for considering cross-cultural differences in media effects research. In W. Donsbach, C. T. Salmon & Y. Tsfati (Eds.), The spiral of silence: New perspectives on communication and public opinion (pp. 131-144). New York: Routledge.

Shih, T., Scheufele, D. A., & Brossard, D. (2013). Disagreement and value predispositions: Understanding public opinion about stem cell research. International Journal of Public Opinion Research, 25(3), 357-367. doi: 10.1093/ijpor/eds029

Shanahan, J. & Scheufele (2013). Cultivation and the Spiral of Silence: Theoretical and empirical intersections. In Morgan, M., Shanahan, J., & Signorelli N. (Eds.) Living with Television Now: Advances in Cultivation Theory & Research (pp. 347-365). New York: Peter Lang Publishers.

Scheufele, B. T., & Scheufele, D. A. (2013). Framing and priming effects: Exploring challenges connected to cross-level approaches in media effects research. In E. Scharrer (Ed.), Media effects/media psychology: Volume V of the International companions to media studies (pp. 89-107). Malden, MA: Blackwell.

Corley, E. A., Kim, Y., & Scheufele, D. A. (2013). The current status and future direction of nanotechnology regulations: A view from nano-scientists. Review of Policy Research, 30(5), 488-511. doi: 10.1111/ropr.12036

Scheufele, D. A. (2013). Communicating science in social settings. Proceedings of the National Academy of Sciences, 110(Supplement 3), 14040-14047. doi: 10.1073/pnas.1213275110

Fischhoff, B., & Scheufele, D. A. (2013). The science of science communication. Proceedings of the National Academy of Sciences, 110(Supplement 3), 14031-14032. doi: 10.1073/pnas.1312080110

Ho, S. S., Scheufele, D. A., & Corley, E. A. (2013). Factors influencing public risk-benefit perceptions of nanotechnology: Assessing the roles of mass media, interpersonal communication, and elaborative processing. Public Understanding of Science, 22(5), 606-623. doi: 10.1177/0963662511417936

Binder, A. R., A., S. D., & Brossard, B. (2013). Contentious communities: Examining antecedents to opinion perception and expression during site-selection for a bioresearch facility. In P. Moy (Ed.), Communication and community (pp. 233-252). New York: Hampton Press.

Anderson, A. A., Brossard, D., Scheufele, D. A., Xenos, M. A., & Ladwig, P. (2013). Crude comments and concern: Online incivility's effect on risk perceptions of emerging technologies. Journal of Computer-Mediated Communication. doi: 10.1111/jcc4.12009

Anderson, A. A., Kim, J., Scheufele, D. A., Brossard, D., & Xenos, M. A. (2013). What’s in a name? How we define nanotech shapes public reactions. Journal of Nanoparticle Research, 15(2), 1-5.
doi: 10.1007/s11051-013-1421‑z

Anderson, A. A.; Brossard, D.; Scheufele, D. A. (2013). Nanoparticle-related deaths: Science news and the issue attention cycle in print and online media. Politics and the Life Sciences, 31(1-2), 87-96. doi: 10.2990/31_1-2_87

Cacciatore, M. A., Binder, A. R., Scheufele, D. A., & Shaw, B. R. (2013). Public attitudes toward biofuels: Effects of knowledge, political partisanship, and media use. Politics and the Life Sciences, 31(1-2), 36-51. doi: 10.2990/31_1-2_36

Brossard, D., & Scheufele, D. A. (2013). Science, new media, and the public. Science, 33(6115), 40-41. doi: 10.1126/science.1232329